Over the past 19 years New Balance has been proud to partner with Susan G. Komen for the Cure in the fight to eradicate breast cancer. Three national components make up New Balance's commitment to Susan G. Komen for the Cure: The National Series Sponsorship of the Race for the Cure® and Breast Cancer 3-Day, as well as our in-store retail promotion, "Lace Up For the Cure®".
New Balance will donate 15% of wholesale sales from the Lace Up for the Cure Apparel & Footwear Collection with a guaranteed minimum donation of $500,000 up to a maximum of $1 million to Komen for the Cure.
